Multiple rights deals, are “360 Deals” where record labels get a percentage of all the artist’s activities that they did not previous have:
Ringtone Sales
Endorsement Deals
Songwriting, lyric display revenue
Publishing revenue
Merchandise Sales
Tours, concerts and live performances
Digital Sales
These types of deals are controversial. The side against it says it is a money grab by recording studies, and the recording studios say they will promote the artists for longer and actively work to develop new opportunities for them.
